How can E-commerce Benefit you and your customers?

IMRG online shopping statistics show that E-commerce was worth £50 billion in 2009, the online sales growth rate was 13% in 2010. The top 3 markets were Clothing, Footwear and  Accessories. Films & Music were the top purchases among men while Clothing & Sports Goods were the most popular purchases for women. The full online shopping statistics can be found on the IMRG website.

Benefits of selling online using E-commerce:

• saves money on set up and operating costs - no staff or premises
• reaches a global audience
• open 24 hours a day 7 days a week
• online transactions are instantaneous
• possible to attract new customer types and demographics
• you can gather data on your customers purchases improving your targeted marketing

Tips to keep your customers happy when using your E-commerce site:

• make sure all information on your site is kept up to date
• update your site regularly with new information news and products and prices
• make sure your site is easy to navigate
• make sure images used are accurate
• make ordering procedure quick and easy
• provide ways for customers to track their orders

Successful Search Engine Marketing will boost your Profits.

Successful Search engine marketing is crucial for E-commerce websites. They are competing with content based websites who have much higher traffic volumes. E-commerce site’s do however make more money per visitor. So by Marketing your website  you can make small increases to your site’s traffic and in turn make some big increases in your sales.

For more information about how E-commerce can work within your business contact us today.